How To Utilise Social Media Effectively As An Electrician?
You may not associate offering services as an electrician
with social media, but you’d be missing out on one of the most effective ways
to market your business. Social media plays an increasingly important role in
the relationship between businesses and customers, anyone running their own
business needs to utilise these platforms to increase their customer reach. We have summarised some helpful tips to help electricians use social media more effectively and see
positive results from their marketing efforts.
Choose the Right Channels
There are several channels to choose from but you don’t want to try and target all of them at once. A better and far more effective strategy is to work on building a loyal and engaged followers base. In order to do that, you will need to think about how your services align with your customers as well as the demographic of your customers.
- If you like creating engaging videos and impactful visual content, focus your efforts on Instagram & Tik Tok. These channels provide an array of visually impactful features such as Reels, Stories and engaging photo and video filters that will help you to create engaging content that will attract a large number of views during a relatively short period of time.
- If you want to focus on providing updates and harvesting reviews from customers then Facebook is the platform for you. Facebook is fastly becoming a social search engine where people often reach out to their peers and followers for recommendations. You'll want your Facebook follower to be your brand advocates and recommend your business to their friends and family.
- If you like using hashtags and prefer to get into a conversation, Twitter is the platform to do this. Please remember that Twitter is not as image-heavy as Instagram or Facebook, therefore, for electricians looking to showcase their work you may want to use Twitter as an auxiliary channel only.
- Finally LinkedIn. This is where you may want to be present if a lot of your work involves the public sector. Having a presence on LinkedIn will enable you to reach out to professionals, businesses and business owners and potentially will help you to win bigger commercial contracts.
Optimise Your Social Media Content
If you choose to be present and post on several social media platforms, make sure that you optimise your content to fit that platform. For example, Twitter has a character limit, so it works best for links or retweeting testimonials from customers, while long-form content and industry news works well on LinkedIn. A photo-rich post can be used on Facebook and Instagram, while the latter can be optimised with relevant hashtags to help your content get seen.
Interact with Customers
One of the primary reasons to use social media for businesses is that it can offer the opportunity to interact with customers, both potential and existing. You can build a rapport, gain trust from people who are considering using your services and answer questions quickly from your followers. Don't forget, potential customers often ask their friends and followers for recommendations when looking for tradespeople, therefore, a strong social media presence and having a decent number of positive reviews will help you to achieve a high level of trust. As an electrician, you operate a customer-focused business so being reactive and aware of how you interact with people on social media can be really beneficial.
Remember! Everything you post on social media can be shared and re-tweeted therefore ensure it is the best representation of your business and ethos!
Humanise Your Accounts
Whether you work alone or you’re running your own business, it’s important not to come across as just a faceless business without character. People respond much better to a real person and one of the perks of social media is that it offers transparency. Take advantage of this to show your audience who you are and your personality. Be candid, talk to your customers as though they were friends and ensure that you’re relatable when you’re posting to your accounts. For example, if you’re learning new skills as part of your training, be honest about that and share your experiences.
Focus on Providing Helpful Content
Your audience will know when they’re being sold to, so ditch the hard sell and replace it with providing valuable content that actually helps people. From answering queries to posting about common issues and how people can avoid electrical hazards from developing, use your social accounts to offer solutions and build authority, which will in turn build loyalty.
We all know of accounts where the owners post once and then disappear for months at a time. If you’re trying to build a following and grow your audience (particularly if you are a start-up), you need to be consistent. Not only does this help you stay afloat in terms of the social media algorithm and ensures your content stays visible, but it also provides value to your customers and lets them know that you’re present which your audience will benefit from. Aim to post at least once per day (if you can) – you can always repurpose content for different accounts so that you have a steady flow of items to post.
Top Tip - there are several social media management services such as Hootsuite that will allow you to schedule social media posts in advance. Hootsuite provides a FREE account that will connect 3 social media network and all you to post up to 30 social media posts every week and schedule them in advance. Find out more about the Hootsuite FREE account here https://www.hootsuite.com/plans/free-account
Hashtags were traditionally a Twitter feature however they have now taken over on other social media networks. Research hashtags include them in your social media posts to increase the reach beyond that of your followers. To research, hashtags look at what your competitors and other electrical firms are using in their posts. Alternatively, you can use websites such as Display Purposes to research multiple hashtags based on a common theme.
As an electrician, you’re dealing with people all the time, but that shouldn’t be limited to just in-person meetings. There is a lot of value to be had from utilising social media for your business, from building an audience of people who consume your content to getting your brand out there so that more people can find your services.
If you’re considering expanding your skills within the industry, why not take a look at the range of courses offered by Tradeskills 4 U? Contact our team today to learn more about the courses we offer.